Simply put, for you to master the direct-to-consumer (D2C) sales format you need to focus more on the needs of your consumer rather than just providing them with whatever service you have.

Sounds easy right? Well, it is a little more complex to do than said!

Are you planning to take the D2C Selling route? Are you looking for detailed strategies to make the most out of the direct-to-consumer trend that can allow your business to partake in this new technology in the best possible way?

Sellers, retailers, brands – both small or big – have been keeping up with the new-age trend of the D2C business model that not only reaps many benefits but empowers your business to keep growing with the changing reality.

But, what is it about D2C that makes it the buzzword around the e-commerce world? Read on to get all the unique insights.

Why are E-commerce Businesses Going for D2C? Trends & Benefits!

In India, almost every brand wants to become Direct-to-Consumer as it has proved to be a savior for a lot of businesses amid the pandemic times. Be it budding entrepreneurs or established enterprises, the demand to go D2C is overwhelming in the nation.

As customers have now transitioned from shopping traditionally to the online platforms – which are trying to develop similar experiences to that of buying in a store with the help of AI (try and buy, shop in wheels, etc.) – D2C has pushed businesses to rethink their online sales strategy.

Right from building a strong consumer experience to creating complete visibility of trends, brands are leveraging some of these crucial aspects using D2C.

But again, the question is, what are the aspects that persuade a retailer to shift to the D2C business model? Let’s dive into the concept and understand the benefits of the trend, shall we?

Benefits of Adopting a Direct to Consumer (D2C) Business Selling Model –

1. Complete Control Over Brand Portrayal 

When you are able to have control over your brand’s identity, you are able to build a strong presence.

For example, by going D2C, a manufacturer is establishing a direct connection with the consumers. Moreover, the elimination of middlemen could also remove the distortion of branding messages. Hence, strategizing a D2C e-commerce plan, delivering the products to the end customers, D2C gives manufacturers full control to drive better customer experiences.

2. Potential to Grow and Increase Brand Loyalty 

With a complete understanding of what customers want, businesses can follow up on all the latest trends and requirements to constantly evolve their products and deliver the best to their consumers, giving them customized services and developing brand loyalty.

3. Utilizing Omnichannel Technology 

Another significant advantage of going D2C is that brands are no longer required to stick to a single platform to maintain sales when you have clarity of what your customers are shopping for, you also have visibility on where they are shopping from the most.

4. Increase Profit Margins

The first and most important advantage of going D2C is the amplified business profit margins. How? Well, middlemen sometimes cost you more than your cash inflow, leading to less or no profits. But the D2C retail works on the principles of self-service and automation, which thoroughly remove the participation of intermediaries, making it easier for you to make more profits.

With D2C, you are aware of the major sales channels to be present on, be it online or offline, and drive the traffic from there. Building the right omnichannel strategies can doubly benefit manufacturers and e-commerce businesses to further exponentiate sales.

How to Adapt Direct to Consumer (D2C) E-commerce Selling?

There has been a global wave to go D2C due to the significant spike in sales achieved from it. But how can you adapt D2C e-commerce selling and what are things you definitely need to consider before implementing a D2C strategy?

Let’s hear from some of the most sought-after e-commerce enablers who are empowering D2C brands like yours! 

• “The ones who are offering curated and unique offerings are leading the market. Moreover, maintaining a support system is of supreme importance, right from invoicing solutions to logistics and warehousing solutions,”  Mahadevan Gopalkrishnan – Director of Sales, Payoneer.
• “There are three aspects when it comes to determining the kind of partners a D2C brand needs to work with; expertise of the platform, on-platform expertise, and merchandising or the category expertise. All three are very crucial in scaling your D2C brand,” Amit Monga – Co-founder, ANS Commerce.
• “Sometimes it becomes difficult to scale business during intense competition. Therefore, it is advisable to pick a niche of customer base,” Abhiroop Medhekar – CEO & Co-founder Velocity. 
• “When a brand starts to expand its portfolio, its orders surge with time, due to which it becomes difficult for the brand to manage and fulfill them timely. To work efficiently in such circumstances, it’s important for a D2C brand to opt for an order management solution,” Swarndeep Singh – Managing Director, Logic ERP Solutions Pvt. Ltd.
• Moreover, Pallavi Utagi, Founder and CEO at Superbottoms also talked about how a D2C brand can grow exponentially. She says, “The brands should rather focus on a few products while going deep into them than expanding their product portfolio. It will unnecessarily complicate things especially when a brand is at its growth stage”.

Take a look at the session of the businesses/brands mentioned above!

Key Strategies on How to Adapt Direct to Consumer (D2C ) –

• Balance out both marketplace and website selling, with a clear focus on driving sales from the marketplaces and using the website to drive the narrative of the brand.
• Build a strategy to service customers from wherever they shop from, instead of restricting the brand to only one form of the sales channel.
• Organizational structure is the most important aspect of transitioning to a D2C brand. Have a dedicated team to analyze through data, customer expectations and create a road map from there.
• Utilize social media channels, marketplaces, and own websites to understand the target audience first.
• Design and optimize your website and focus on direct-to-consumer marketing which includes developing quality content around your product, running campaigns that can attract customers but at the same time keep the value of your brand intact.

The biggest derivative of adapting direct to consumer business model is to ensure that your brand is easy to search, has quick buying options, strong customer support and efficient logistics assistance.

Chumbak is one such successful brand that has effortlessly transitioned to a D2C brand with the help of highly advanced technological solutions and now sells across all possible channels including their own online and offline stores as well as leading marketplaces like Amazon, Myntra etc.

Let’s Go D2C!

If you haven’t yet started to make the transition and worry about the processes involved, we are here to help you with our expertise to ensure your business is capable of adjusting to this new arena smoothly.

Suggested Read:

• Direct To Consumer (D2C) E-commerce Order and Inventory Management
• How does Warehouse Management System Works?
• Role of Warehouse Management in the FMCG Industry in India
• Apparel Industry in India – Trends, Challenges, Opportunities & Solutions
• Footwear Industry in India – Trends, Challenges & Solutions
• How to Sell on Lazada Marketplace in Southeast Asia?
• How to Sell on Noon in the Middle East?
• Key e-cmmerce Challenges & Opportunities in Malaysia
• Omnichannel Retail Trends in the Middle East
• Order, Inventory, And Logistics Management Challenges in the UAE

The post Direct to Consumer (D2C) Selling Business Model – Solutions, Strategies & Benefits appeared first on unicommerce.com.

More and more brands are shifting towards the D2C model of selling, where they want more customers to engage with their brand website. As brands make this leap into the D2C realm, a common challenge emerges—the need to streamline inventory. 

In order to achieve that, it is crucial that your D2C brand needs comprehensive strategies and tactics to manage your inventory efficiently. In this blog, you’ll learn about the contemporary art of inventory management and build the brand that you seek to build, ensuring a competitive edge in the market.

Strategies and Tactics to Optimize Your D2C Inventory

In your pursuit of a seamless D2C experience, you’ll encounter various challenges that necessitate tailored strategies and tactics. Let’s delve deep into the strategies and tactics that will empower you to conquer the intricacies of webstore inventory management, ultimately setting your brand on a path to success.

1. FIFO, FEFO

FIFO (First-In, First-Out) and FEFO (First-Expired, First-Out) are inventory management methods crucial for industries dealing with perishable or time-sensitive products.

– FIFO (First-In, First-Out): This method ensures that the oldest inventory is sold before the newer ones. It prevents products from becoming obsolete, reducing the risk of waste. For D2C brands, especially in the fashion, footwear, home furnishing, and electronics industries, FIFO helps maintain compliance with quality and regulatory standards. 

– FEFO (First-Expired, First-Out): In industries where product expiration is a critical concern, FEFO is paramount. It prioritizes products with earlier expiration dates, ensuring that they are sold before newer ones, preventing dead inventory in the warehouse. This maintains product quality and compliance and is critical in the FMCG Industry, Healthcare, and Beauty & Personal Care industry. 

The pioneering pet-care brand, Supertails, exponentially reduced the occurrence of expiration and wastage of products by implementing the FEFO strategy, which enabled them to sell their products efficiently and achieve an 18% reduction in returns.

2. Barcode Scanning

Barcode scanning is an essential technology for optimal inventory management in the D2C space. It involves assigning unique barcodes to each product, allowing for accurate tracking and identification. This is particularly beneficial for brands dealing with products that have minor variations.

Furthermore, Barcode scanning streamlines order processing, reduces the likelihood of errors, and enhances inventory accuracy along with the picking process in the warehouse. It enables quick and precise identification of products, facilitating smooth operations from warehouse to customer doorstep.

Many brands, including a leading men’s shoe brand Attitudist, used advanced item traceability at the SKU level to empower their ability to track different aspects of inventory, such as cost, expiry, manufacturing details, etc., and gained complete visibility into the lifecycle of their products, allowing for efficient inventory management and informed decision-making.

3. Real-time inventory management 

In the dynamic landscape of D2C, real-time inventory management emerges as a pivotal strategy. This approach provides brands with instantaneous insights into stock levels, order status, and product movement across various marketplaces and brand websites. For brands navigating the swiftly changing preferences of consumers, real-time inventory management serves as a game-changer.

With this robust system, your brand can consolidate its entire inventory onto a single dashboard, offering a comprehensive overview. This centralized control allows for immediate decision-making, minimizes the risk of stockouts or overstocks, and significantly reduces customer returns. Picture having the ability to track product availability, sales trends, and order fulfillment in real time—all at your fingertips.

Leading D2C players, such as Mamaearth, embraced real-time inventory management to get a  centralized automated system. The result? A streamlined process, optimized inventory levels, inventory allocation for bulk orders, and a 300% reduction in returns, positioning them for sustained growth in the competitive D2C landscape.

4. Demand Forecasting

Demand forecasting involves predicting future customer demand for products based on historical data, market trends, and other relevant factors. It is a crucial aspect of inventory management, enabling brands to align their stock levels with anticipated demand.

For D2C brands with ever-changing trends, accurate demand forecasting is invaluable. It helps prevent stockouts, excess inventory, and missed sales opportunities. By understanding customer preferences and market trends, brands can optimize their inventory levels, keeping inventory slim and ensuring that products are available when and where they are needed. Adopting Demand Forecasting as a strategy can help predict future trends, ensuring that inventory remains relevant and in demand.

The Significance of Optimizing Webstore Inventory

• Gain Deeper Customer Insights
• Improve Operational Efficiency
• Enhance Customer Experience
• Minimize Stockouts and Overstocking

A D2C brand’s evident goal is to strengthen customer relationships and understand what customers expect from a brand. Having delved into Strategies and Tactics to Optimize your D2C Inventory, let’s see why all this planning and execution is crucial. Here are four solid reasons that make streamlined webstore inventory management an absolute game-changer:

1. 1. Gain Deeper Customer Insights: An advanced inventory management tool that can provide detailed sales reports and inventory snapshots in real-time. This comprehensive data allows your brand to understand customer preferences better—filter them from specific SKU’s geographical locations to track product success in the area. Further, you can also get a deeper understanding of your top-selling and slow-moving SKUs, aiding in product development and marketing strategies.
   2. Improve Operational Efficiency: Streamlining inventory processes reduces errors and delays in fulfilling customer orders by empowering the picking process and tracking the flow of the product in real-time. This results in minimal O2S time and fewer customer-initiated returns (CIR), thus enhancing operational efficiency.
   3. Enhance Customer Experience: Seamless inventory management minimizes stockouts and ensures product pricing remains constant across different marketplaces and your D2C website. This ensures customers find exactly what they are looking for. Moreover, automating inventory prevents delays and disruptions in processing orders efficiently, ultimately leading to higher customer satisfaction and greater brand loyalty. 
   4. Minimize Stockouts and Overstocking: Well-managed inventory significantly lowers warehousing expenses by reducing overstocking of slow-moving SKUs and stockouts of fast-selling SKUs. This allows for a more optimal use of your company’s resources while maximizing revenue. The strategic alignment of inventory with actual demand not only ensures resource efficiency but also captures every sales opportunity while avoiding revenue loss from dead stock or missed sales due to stockouts.

By employing a sophisticated Inventory Management System tailored to D2C operations, your brands can effectively address these crucial aspects, ensuring a competitive edge in the market.

Conclusion 

Optimizing webstore  inventory management is a critical endeavor for brands looking to thrive in the competitive e-commerce landscape. By understanding the unique challenges associated with D2C operations and implementing tailored strategies and tactics, brands can streamline their inventory processes, enhance customer satisfaction, and ultimately drive business growth. Embracing the contemporary art of inventory management is not just a strategy; it’s a pathway to building a resilient and customer-centric brand in the D2C era.

The post How to Optimize D2C Inventory Management: Strategies and Tactics appeared first on unicommerce.com.

D2C brands like Mamaearth, boAt, The Man Company, and Bewakoof are leading the charge and setting new benchmarks and redefining the D2C landscape in India. As we progress through 2024, the importance of adapting to changing consumer trends cannot be overstated. 

As we navigate through 2024, adapting to changing consumer preferences and market trends is very crucial. That is why we have come up with seven key trends that are shaping the landscape of D2C e-commerce this year, offering insights into the strategies driving their growth.

The Top 5 D2C E-commerce Trends to look for in 2024

Make your brand stand out in this ever-evolving D2C e-commerce as we uncover the top 5 trends poised to redefine 2024’s digital landscape.

• The Rise of Omnichannel Commerce
• Enhancing Checkout Efficiency and Logistics Transparency
• Effortless Marketplace-Like Returns Management Experience
• Eco-Conscious Initiatives
• Optimizing Delivery Efficiency for D2C Success

1. The Rise of Omnichannel Commerce

The trend of blending the online and offline worlds, often referred to as the omnichannel approach, is gaining momentum. In 2024, we can expect to see more brands embracing this strategy to create seamless shopping experiences for their customers.

One notable aspect of this trend is the movement of digital-first brands into the physical retail space. While traditionally brick-and-mortar businesses have expanded their reach online, we’re now witnessing the reverse journey. Brands that have primarily operated in the digital space are recognizing the value of establishing a physical presence to engage with customers in a more tangible way.

Take, for example, the popular home decor brand, Nestasia. Despite its initial success as an e-commerce giant, Nestasia recognized the importance of offering customers a hands-on experience with its products. In response, they opened brick-and-mortar stores where customers can interact with home decor items. 

As we move further into 2024, we can expect to see more D2C brands following in the footsteps of Nestasia and exploring opportunities to bridge the gap between online and offline retail. Embracing an omnichannel approach will not only help your brand stand out in a competitive market but also cater to the evolving preferences of modern consumers.

2. Enhancing Checkout Efficiency and Logistics Transparency

In 2024, D2C brands will double down on optimizing the purchasing journey for their customers, emphasizing faster checkout solutions and enhanced logistics tracking to elevate the shopping experience.

With the increasing demand for convenience, brands are investing in technologies that expedite the checkout process while ensuring transparency in order fulfillment. You can also expect to see innovative solutions such as one-click checkout options, automatic payment methods, and integration with digital wallets to minimize friction and speed up transactions.

Moreover, advanced logistics tracking will become a cornerstone of D2C operations, providing customers with real-time visibility into the status of their orders from placement to delivery. This transparency not only instills confidence in the brand but also allows customers to plan and anticipate the arrival of their purchases more effectively.

3. Effortless Marketplace-Like Returns Management Experience

As competition intensifies in the D2C space, brands are increasingly recognizing the importance of providing a seamless and convenient returns experience to enhance customer satisfaction and loyalty. In response to this, D2C brands are adopting marketplace-like returns management solutions to simplify the process for both customers and themselves.

These solutions leverage advanced technology to automate and streamline the returns process, offering features such as single-click returns, automated pickup, and a user-friendly return page. By investing in efficient returns management, brands can not only improve customer satisfaction but also reduce operational costs associated with processing returns. 

4. Eco-Conscious Initiatives

In 2024, the importance of sustainability in the D2C space will continue to surge as consumers increasingly demand brands to prioritize eco-conscious practices. From reducing carbon footprints to promoting ethical sourcing, sustainability is not just a trend but a fundamental value embraced by forward-thinking brands.

Looking ahead, we can expect D2C brands to intensify their focus on eco-friendly initiatives, from utilizing recyclable materials in packaging to implementing renewable energy solutions in their operations. By demonstrating a genuine commitment to sustainability, brands can not only attract loyal customers but also drive positive change within the industry and beyond.

5. Optimizing Delivery Efficiency for D2C Success

In D2C e-commerce, last-mile efficiency has emerged as a critical factor in gaining a competitive edge. To stand out in the market, your brand must strive to become the “fastest finger” operator, delivering orders quicker and more efficiently than the competition.

Achieving this requires a strategic approach that combines high-quality inventory management with hyperlocal delivery systems. By establishing a well-planned network of strategically dispersed fulfillment locations, or warehouses, your brand can focus on serving smaller, more concentrated geographies with greater efficiency.

By mastering the last mile and optimizing delivery efficiency, your D2C brand can enhance customer satisfaction, build brand loyalty, and ultimately gain popularity in a crowded marketplace.

Let’s Catch Up on The D2C Trends!

In our exploration of the latest trends in D2C e-commerce for 2024, it’s evident that even seemingly minor adjustments can have a significant impact when applied consistently across a brand’s operations. In today’s competitive market, staying ahead requires more than just keeping pace with trends—it requires proactive adaptation and innovation. 

By embracing these trends and implementing them effectively, D2C brands can meet the evolving expectations of consumers and stay competitive in the ever-changing landscape of e-commerce!

Related read:

• How E-commerce Marketplace Payment Reconciliation helps E-commerce Businesses?
• How Shipping Notifications can benefit your E-commerce Business?
• Streamlined E-commerce Payment Reconciliation with UniReco
• What is NDR Management?
• Effortless Pre-Dispatch Order Tracking with Uniship

The post Top 5 Direct-to-Consumer (D2C) E-commerce Trends for 2024 appeared first on unicommerce.com.

Adding to the series of 2 exclusive webinars on 24th & 25th August, Unicommerce presents the 2nd webinar theme “Demystifying D2C Best Practices” happening on 25th August, from 3 PM to 4 PM. This webinar will enlighten businesses about this new and highly effective medium of selling directly to the consumers without the dependency of any external channels. The complete plan for the webinar includes:

Webinar Agenda

• Topic: Demystifying D2C Best Practices
• 25th August- 3 PM to 4 PM
• Brands- Sugar Cosmetics, Faballey, and MCaffeine
• Speakers : 
• ​Kaushik Mukherjee,Co-founder & COO, SUGAR Cosmetics
• Shivani Poddar, Co-Founder, Indya and FabAlley
• Tarun Sharma, Co-Founder, mCaffeine

With the pandemic in place and a more aware audience shopping online, the supply chain of eCommerce has changed immensely and to cope well with the situation, eCommerce businesses have shifted towards the workings of selling Direct to Consumers.

Importance of the Webinar

The webinar will allow a single panel for eCommerce businesses to enhance their understanding of the D2C space and execute key strategies to increase profitability and productivity of their services.

Direct-to-Consumer (D2C) E-commerce is a new-age strategy that enables eCommerce sellers, retailers and brands to provide services to the consumers directly and formulates a chance to experience:

• Higher Profit Margins
• Complete control of supply chain operations 
• Quicker & more accurate Feedback from Customers 

Taking the D2C route not only gives a business complete visibility of the customer journey but also ensures bigger savings in operational processes.

But there are still a lot of questions in the minds of eCommerce businesses that need answering before one adapts this rapidly growing solution and that is the sole purpose of this webinar.

With experts from the biggest homegrown brands SUGAR Cosmetics, FabAlley and mCaffeine sharing the panel and giving out deep insights and knowledge about the usage and mechanism of building a D2 C brand, the webinar will allow businesses to engage directly with the panellists to get all their queries answered LIVE.

Read how Businesses are growing with Unicommerce – How Honasa Consumer, the parent company of Mamaearth, attained a 99.99%+ Order Fulfillment rate for its D2C operations?

Benefits of the Webinar for you

With an elaborated understanding of the D2C space, you can plan the best possible ways to uplift your business, provide great services to your consumers and increase your overall growth. 

By being a part of the webinar, attendees will get answers to questions like-

–  Top D2C practices/tips that helped these prominent brand build trust & scale up business growth and

– Strategy/insights on how & why one should take their business direct to consumer in 2020

These and more such crucial points will be answered and you will get a once in a lifetime opportunity to learn from the best LIVE, and a forever access to complete recording of the webinar to rerun at your own time in the future 

Not just that, this time the participants will get a unique opportunity to share their own journey and understanding about the new norms of doing online business and how adapting D2C selling has changed things for them. 

This campaign will require people to submit their stories via social media comments and the best among them all will be invited to share the screen with the panellists LIVE during the discussion. 

So, Do not miss the chance to join us LIVE on 25th August from 3 PM to 4 PM IST and simplify your eCommerce selling! 

Read how Businesses are growing with Unicommerce – The Man Company achieved a 99.99% Order Fulfillment Rate across 11 Warehouses while demonstrating a 4X Order Volume Growth

Interested in building an advanced, feature-rich ecommerce dashboard tailored to your business needs? Give our solutions expert a call today!

The post Decoding Direct to Consumer: Exponentiate Growth for your business with the Best D2C Selling Strategies appeared first on unicommerce.com.

To enable businesses have a complete understanding of all the best possible solutions that can help them grow and scale-up profitability to larger extents, Unicommerce brings yet another unique virtual discussion for demystifying e-commerce with 2 back to back webinars getting experts to talk about best practices of Omnichannel and Direct to Consumer (D2C) E-commerce Platform.

The first webinar focuses on discussing best practices around technology, organization design, execution, metrics etc. when it comes to implementing omnichannel while the second webinar focuses on discussing best practices around product market fit, marketing, culture, marketplaces and many more such topics for building a large Direct to Consumer brand.

Happening on 24th and 25th August with the first day dedicated to Demystifying Omnichannel Best Practices and the complete order of it includes:

Webinar Agenda 

Topic:    Demystifying Omnichannel Best Practices

Timings: 24th August- 3 PM to 4 PM

Brands- Bestseller India, TCNS Clothing, and House of Anita Dongre

Speakers : 

Ranjan Sharma, CIO and Head of SCM, Bestseller

Saurabh Bansal, Head-Omni & Ecommerce, TCNS Clothing

Dipankar Sikdar, Head of E-commerce, HOAD

Why the Need for an Omnichannel Webinar?

As eCommerce businesses are adjusting to the new normal of things, the surge in demands and the increasing need to meet up to customer expectations have given way to new-age technologies shaping the industry. 

Omnichannel Retailing is one such technology solution that is changing the way eCommerce has been operating so far. The seamless management of eCommerce sales across multiple sales channels (marketplaces, own websites, exclusive store outlets, multi-brand store outlets etc.) and the associated positive impact it has on customer experience is making it one of the most sought-after solutions in the current times.

The webinar: Demystifying Omnichannel will help eCommerce businesses understand the best practices to constantly be present at every single platform where your customers exist. 

Being wherever your consumers are, gives you the opportunity to sell across channels and provide a centralized experience to your customers and that is what our esteemed speakers will educate you upon. 

What will the Omnichannel Webinar include?

As Omnichannel Retailing has become a top prerequisite for a sustainable business, our Webinar Demystifying Omnichannel Best Practices is designed to share growth levers and strategies LIVE from a single platform by the biggest Industry Leaders that sellers, retailers and brands can incorporate in order to cope with the shifting methods of doing eCommerce business. 

Apart from this, these webinars will outplay a little differently this time as we are encouraging eCommerce sellers to share their success stories of implementing and working with Omnichannel and or D2C Selling mechanisms.

The best entries done via social media channels in the form of comments will be picked up and the sellers will get a chance to share the screen with leading brands such as Bestseller India, TCNS Clothing, and House of Anita Dongre.

Why be a part of this Omnichannel Webinar?

With the chance for you to feature LIVE in the discussion, the webinar will be focusing on answering some of the major questions by the biggest names in the eCommerce industry such as:

• What are the top Omnichannel practices that worked for these leading brands in India?
• What are the key results/outcomes of implementing Omnichannel Strategy that triggered business growth post COVID-19

Attending the webinar will not only allow you to lead by example of these brands but also help you grab highly insightful knowledge about the intricacies of adapting  Omnichannel for your business, ask businesses specific questions from the experts, LIVE in session and have the complete recording of the webinar to rerun at your own time in the future.

So don’t miss out, join us LIVE on 24th August and intensify your business growth with the best Omnichannel practices and strategies at your disposal.

The post Demystifying Omnichannel: Learn Best Practices to Upscale your eCommerce Business appeared first on unicommerce.com.

Thinking about going hyperlocal and incorporating omnichannel in your customer experience?

Looking for the best tools for automation and ways to digitize your business post Covid-19 era?

To answer all these questions and much more, Unicommerce presents to you SARAL- India’s First ever Mega Virtual eCommerce Summit, set to unveil on 30th May bringing in 500+ brands, retailers, eCommerce sellers, 25+ eCommerce experts in an 8-hour extensive knowledge-driven interaction.

The need behind SARAL

Moving into the new reality of a world connecting people beyond borders, through online medium all from the comfort of their homes, this summit is brought to you all with the thought of enabling your business to continue scaling up with the help of well tested and highly effective strategies and solutions that our panellists will share.

We understand that it has become imperative to explore e-commerce for your business, especially post Covid-19, and this is why SARAL would be hosting 25+ speakers, who come with a strong background of years of experience from various parts of the eCommerce industry to cater to the requirements of sellers, retailers, brands, SMEs, and Enterprises.

This blog will walk you through the entire process of SARAL which includes 5 extensive session discussions with unique topics in each one of them and gives insights on the entire agenda of the virtual summit. With all the information in your hand, you’ll be able to easily select the sessions that align well with your requirements or you can choose to attend all!!

Both ways, you will be able to witness a great event from where you will come out well informed and fully equipped with the knowledge to decide the best course for your business. 

Unveiling our Proud Partnership

Here are the best in business eCommerce brands and businesses who will grace this event with their powerful association in making SARAL an even bigger success.

Get Inspired by 25+ Thought Leaders

Take a look at the 25+ outstanding industry leaders that will be a part of the panel for SARAL and share their ideas and insights on various pain points surrounding the new norms and methods of doing business.

Complete Session Details

SARAL will commence in the form of multiple sessions and various experts from all around the eCommerce industry will share one single screen from all parts of the country to indulge in highly knowledgeable and insightful discussions with the participants. 

Beginning the summit, Kapil Makhija, CEO Unicommerce will share his keynote and welcome all the panellists and introduce SARAL to all the attendees.

The entire session agenda is as follows: 

SESSION 1

The first of 5 sessions will be a panel discussion and 75 minutes long. Thought leaders from the Frontend, Delivery, Payments, Customer Engagement and Performance Marketing industries will share their intricate insights on ‘Direct to Customer E-commerce: The anatomy of building a successful eCommerce brand’

The panellists from each brand representing these industries will include:

1. Sandeep Komaravelly  – Director -International Growth, Shopify
2. Parinay Itkan – Co-Founder, Shyplite
3. Vedanarayanan Vedantham -Director-SME, Razorpay
4. Raghu Ravinutala – Founder & CEO, Yellow Messenger
5. Abhishek Shah – Founder, CommerceX

SESSION 2

The second session will proceed with presentations on the theme of ‘Optimizing eCommerce presence’. Industry experts from the Marketplace Management,eCommerce Marketing, Payments, Influence Marketing and Logistics industries will be a part of this session which will last for 75 minutes.

The panellists from each brand representing these industries will include:

1. Amit Monga – Co-founder, ANS Commerce
2. Anshuk Aggarwal – Co-founder & CEO, Adyogi
3. Gaurav Shisodia – Director, Payoneer
4. Deepesh Jain – Head of Growth, Wobb
5. Rhitiman Majumder – Founder & CEO, Pickrr

SESSION 3

The third session will include industry pioneers from with discussions on the theme of ‘eCommerce Automation: The perfect toolkit for growth’. Thought leaders from the Customer Experience, Logistics, Retail ERP, SMB Accounting, Frontend and Middleware will be a part of the panel and the session will last for 75 minutes. The session will talk about key trends observed in different ecosystem areas across 3 phases – Adversity, Revival and Alleviation

The panellists from each brand representing these industries will include:

1. Rajiv Ramanan – Director, Freshworks
2. Kapil Makhija – CEO, Unicommerce
3. Gautam Kapoor – Co-founder, Shiprocket
4. Prashant Lohia – CEO & Founder, Ginesys
5. Anshuman Jain – Senior Manager, Shopify
6. Pugal T – Senior Consultant, Tally

SESSION 4

The fourth session will also be live for 75 minutes and will include experts from the Retail ERP & POS, Middleware, Logistics, and payments industries. This panel will commence with talks on ‘Offline-to-Online: The “new normal” in post COVID era’ 

The panellist from each brand representing these industries will include:

1. Swarndeep Singh – Managing Director, Logic
2. Sanjeeb Padhee – Head of Sales, Unicommerce
3. Rohit Gupta – Vice President, Shadowfax
4. Mohit Gopal – SVP, Strategic Initiative, PayU
5. Navin Joshua – Co-Founder, Green Honchos

SESSION 5

The final session of this summit will involve presentations from the best in business from Logistics, Return Management, Marketplace Management, Middleware talking about ‘Profitable e-commerce operations: bang for the buck!’ and will be 75 minutes long.

The panellist from each brand representing these industries will include:

1. Shashank Agarwal – Founder, Thirdwatch 
2. Pranshu Kacholia – Vice President, Click Post
3. Mohammad Mubashshir – Head SMB, Unicommerce
4. Sumit Agarwal – Founder, Green Honchos 

Each of these sessions will include a 15-20 minute Q&A part at the end in order for businesses to interact with the panellists and discuss their challenges, shortcomings, and possible solutions to all your questions in order to succeed and bounce back from these tough times.

The summit will be concluded with a thank you note from Sanjeeb Padhee, Head of Sales, Unicommerce to all the designated speakers and attendees.  

With all these influential personalities onboard, you should certainly not miss this incredible chance to be a part of this mega event.

Join us to unlock new possibilities for your business right from the comfort of your homes.

The post SARAL: India’s First Virtual Mega eCommerce Summit appeared first on unicommerce.com.