It was a grand event where ecommerce industry leaders across the globe came together to connect on a common platform to share their insights, map the industry trends and identify the underlying opportunities in the sector.

Though eTailing India named the event as “Mumbai Expo”, it was not just restricted to the exhibitions. There were sessions for Panel Discussions, Round Tables, and Workshops where the largest number of industry CEOs were present and formed the ‘eTailing India Think Tank’. Their prime objective is to drive the theme of the year, i.e., “Bridging the Gap between Policy, Trust & Infrastructure “. Besides, the Think Tanks’ is on a mission to facilitate and exchange the best ideas & practices by sharing the vision and experiences, driving policy advocacy and guiding both the students and entrepreneurs.

Along with other industry experts, Mr. Manish Gupta- one of the Co-founders of Unicommerce and his team members from Mumbai branch Mr. Kalaivanan Mariappa, Md. Shafee and Jaspreet Singh Nandre were present at the event that continued to 26th Feb, 2015.

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Etailing India- the largest knowledge repository for the online retail industry across the country, recently organized the eTailing India Summit in Delhi, on 27th September, 2014. The Purpose of this event was to create an awareness regarding ecommerce industry and its scope of growth in India as well as abroad.

Unicommerce- the Delhi based Tech Product Company has been the co-sponsor for all the recent events organized by Etailing India held in Bengaluru, Chennai and Delhi respectively. Unicommerce being a SaaS based firm provides Multichannel Order Fulfillment solution enabling E-commerce merchants of all sizes to sell more.

When it comes to the Delhi Summit, this particular event focused on the SME players of ecommerce industry and their devise strategies to expand and scale up their businesses online. There were panel discussions, exhibition and many more activities where a number of prestigious ecommerce companies took part.

The panel discussion revolved around the right marketing mix the e-commerce companies should employ to reach out to the billion strong markets. The CMO of Shopclues, Mrs. Radhika elaborated on how they used Social media exclusively in their starting phase and how effectively they could attract their target segment which was quite active on social media.

Mr. Manish Gupta- one of the co-founder of Unicommerce also took part in the panel discussion where he talked about the marketing strategies that can actually help the ecommerce players to reaching out to a billion. He actually raised his doubts about traditional way of marketing while approaching e-business. According to him- “India has a huge potential market for e-commerce which is still untapped.”

He further stressed on the fact that one of the core functions of Marketing is demand generation but brand building cannot be ignored.

Though Unicommerce is a startup in the ecommerce space, yet within a very short period of time it has made its mark by providing the best ever order fulfillment solution to a huge list of clients.

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Unicommerce- the Delhi based Tech Product Company which provides Multichannel Order Fulfillment Solution to all types of (both small and big) E-commerce players, showcased at the grand India Retail Forum (IRF) Event on 17th Sept, 2014; in Mumbai.

IRF- the Retail Catalyst is a leading knowledge and networking platform for growing retail and shopping industries. According to Mr. Ajay Kaul – the CEO of Jubilant Foodworks, “IRF over the years has become the premier-most retail event in India. It’s a great congregation of best minds in retail. With a right mix of business and networking sessions, it offers a great opportunity.”

As per the industry stalwarts -IRF is playing a significant role in modern retail industry of India. In the context of Modern Retail, the Founder and CEO of Future Group, Mr. Kishore Biyani said, “Modern retail has a huge potential to not only benefit from India’s increasing consumption demand but also create demand for value-added products, boost local entrepreneurship, create jobs and raise income levels. At IRF, let us explore how we can collaborate to create consumption demand and offer Indian consumers a better standard of living by providing better products at best prices.”

Coming back to the Event, it can be said that IRF played a great communication bridge between Indian and International players providing enormous opportunities for growth. Besides, the event also had an Award Ceremony – the Images Retail Awards (IRA). IRA recognized the achievements of some of the most successful retailers and brands of India that are fuelled by innovation and growth across multiple retail categories.

Unicommerce being the fastest growing ecommerce tech solution provider appreciates such events that encourage and offer opportunities for growth.

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Unicommerce- the Delhi based Tech Product Company co-sponsored the eTailing India Conclave held in Chennai on 7^th August, 2014. The event mainly focused on the needs of the Retailers and Ecommerce Companies who want to expand their online businesses across the country.

This time, the event targeted retailers, ecommerce companies, technologists and other suppliers & vendors playing a supporting role to the retail and online businesses across India.

Key highlights of this event were:

• Sessions on starting an ecommerce venture or integrating it with existing business
• Workshop on How to Sell & Ship internationally
• Network with top CXO’s of the industry

When it comes to sponsoring such events, it’s not the first time. In fact, prior to the Chennai event, Unicommerce was the associate sponsor for Etailing India’s Bangalore Event held on 6^th July, 2014. And as sources revealed, Unicommerce will continue its association with Etailing India for its upcoming Event, to be held in Delhi on October this year.

Coming back to the Chennai Event, Unicommerce played not just a co-sponsor to this ceremony but also actively participated in it. Manish Gupta- the Head of Unicommerce Sales and Marketing had participated in the panel discussion, where he stressed on the need of automation in e-commerce businesses and order fulfillment process. In a special mention to Technology and its importance for smooth processing of order fulfillment online, he further said- “Technology Company can re-write some rules, expectations, customer experience in online business.”

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