Indian footwear industry is one of the top employment generating industries in the nation. While it holds an important position in the Indian Government’s drive, the sector dramatically contributes to the nation’s economic growth. As per Statista, the footwear market amounts to US$9,352m in 2022 and is predicted to expand annually by 13.53% (CAGR 2022-2025).

The footwear industry in India is a combination of both the traditional and modern sectors, manufacturing both leather and non-leather footwear. India is the second-highest producer of footwear in the world, making it one of the leading providers of footwear and leather products. 

Coming over to the future growth and predictions, as per an article by News On Air, the fast-growing industry of footwear is expected to expand at 11% in the next five years.

Evolution of Indian Footwear with E-commerce

As mentioned above, India is one of the largest producers of footwear and is only behind China in the world. As per Invest India, India’s contribution to global footwear production is 10.7%.

The growth in the Indian fashion and lifestyle market has given a spur to the footwear industry as well. It has developed as a fashion and style category from a basic need-based industry. Currently, a major part of India’s fashion market is digitally influenced.

Due to the increasing demand, the e-commerce model has penetrated the footwear industry, providing ample opportunities for the SME sectors, especially in tier II and III cities. Furthermore, the e-commerce ecosystem per se provided many enterprises and premium footwear brands an ease to tap into the market. 

Online retailing has enabled SMEs and enterprises across the country to target national consumers rather restricting themselves as regional retailers. This has opened the gates for new possibilities of online retailing i.e. multichannel, omnichannel, and D2C.

Indian footwear industry is emerging as the most demanded shopping category brands, such as Bata, Campus Shoes, Action Shoes, Puma is going online and creating a niche market and opportunities for the other footwear retailers.

Challenges in the Footwear Industry in India

The footwear industry has been largely unorganized and scattered in different parts of the country. Uttar Pradesh and Tamil Nadu, are the biggest footwear-related market. Though technology has marked its presence in the modernization of the footwear industry, most of the production is still handmade. Major challenges in the Footwear Industry:

1. Timely and efficient delivery of products
2. No stock rotation leads to outdated stock
3. Higher percentage of Customer Initiated Returns (CIR)
4. Increased cost of Reverse Logistics
5. Managing Multiple Warehouses and Stores
6. Easy transition to present Taxation policies
7. Managing Multichannel and Offline
8. Effective Utilization of stock
9. Seamless management of returns and cancellations

Unicommerce – The solution to overcome challenges

Unicommerce, the leading e-commerce supply chain solution is focused is on a mission to automate the largely scattered footwear industry to make it technology-driven. Its Order and Warehouse Management System (WMS) solutions automate client’s supply chain operations for online and offline businesses (Both B2B and B2C). Unicommerce comes pre-integrated with 80+ marketplaces & carts, 50+ logistics partners, and 10+ ERP & POS systems with support for offline channels as well to manage the needs of wholesalers, distributors, retail chains, individual store owners, and e-commerce sellers to increase revenue and save operations costs.

• Advanced Warehouse Management – Handheld, FIFO & FEFO-based stock picking, Cycle Count, etc.
• Robust Omnichannel Solution – Route online orders to a nearest offline store
• Unified Vendor Panels – Manage suppliers via centralized login
• ERP/POS Management – Seamless integration with any ERP (SAP, Oracle, Navision, etc.) and POS (Logicbricks, Logic, Wondersoft, etc.)
• Logistics & Marketplaces Integration – Pre-integrated with the best-in-class logistics (Delhivery, DHL, FedEx, UPS, and more) and marketplaces (Flipkart, Amazon, Myntra, Meesho, and more)
• Simplified Fulfillment – Dispatch orders in bulk
• Centralized Inventory Management Software – Inventory visibility & accuracy
• Progress Report Tracking – Schedule reports to track daily/weekly sales analytics
• Returns Management – Centrally manage RTO and CIR

Explore our platforms:

• Advanced Logistics Tracking Platform
• Automated Payment Reconciliation

Related read –

• How does Warehouse Management System Works?
• Role of Warehouse Management in the FMCG Industry in India
• E-commerce Apparel Industry: Trends, Challenges, Opportunities & Solutions

Discover Unicommerce’s Success Story with Leading Brands –

• Mamaearth Attained 99.99% Order Fulfillment Rate
• Dhani Healthcare Streamlined Operations Across 166 Facilities
• Urban Company Achieved 8X Growth in Sales Volume
• Plum Goodness Streamlined Inventory Operations with 69% Growth Rate in Sales
• Marico Achieved 100% Growth in Sales
• Bulbul Simplified Selling Across 200+ Vendors
• Chumbak Lifestyle Boost Sales Across 58+ Retail Stores
• TCNS Achieved 9X Growth in Sales
• Hamilton Housewares Attained 96%+ Pick Accuracy Rate

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The seller meet was organized in Hyderabad on 3rd September, 2016, which was another grand success for Unicommerce after its Pune event, earlier this year.

The main objective of the event was to discuss issues faced by sellers in online selling, and how Unicommerce is helping to solve those issues, especially through launch of some new features like Payment Reconciliation and collaboration with quality listing partners.

The Seller Meet took place at The Golkonda Hotel in Hyderabad, where a good mix of sellers including those starting just now and sellers already selling on multiple marketplaces took part. It was a 3 hour interactive session, where the audience discussed in depth about the challenges they are facing and were very happy with the solutions they got from the Unicommerce team conducting the event.

The event also featured some of the existing customers of Unicommerce who spoke very highly about the product and support provided by the entire Unicommerce team.

The session came to an end with high tea arrangements for the sellers, which served as a good networking opportunity for sellers.

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India, August 29, 2016: Lendingkart Group has announced a strategic partnership with Unicommerce, the Delhi-based multichannel order fulfillment platform. The partnership will enable Unicommerce’s consumer base to get access to collateral-free working capital loans through Lendingkart Group’s NBFC within 72 hours of application at a discounted rate. Both players make an ideal synergistic match as they have been closely involved with SME merchants and understand the immense potential that lies untapped in this segment due to inadequate financial support.

The tie-up between Lendingkart Group and Unicommerce is aimed to provide working capital loans to Unicommerce retailers. The technology-backed Lendingkart Group’s NBFC enables loan disbursement process that comprises minimal paperwork and offers collateral-free loans to online retailers within 72 hours. It assesses the creditworthiness of a candidate through API scrutiny and online data scraping to ensure credibility rather than conventional methods that promote red-tapism. The swift assessment process takes a few hours and NBFC ensures that loan amount reaches the borrower within 2-3 days of the loan application. Unicommerce retailers will be offered discounted working capital loans enabling them to increase their inventory, pay for their liabilities and scale up their businesses.

At the announcement, Harshvardhan Lunia, Co-Founder and CEO, Lendingkart Technologies, said, “There are massive growth prospects for Indian retailers within the rapidly changing retail scenario of the country. Businesses often register losses and face challenges related to cash flows owing to their capital deficits. The tie-up with Unicommerce will help the Group to eliminate such challenges for its customer base and will moreover, enable retailers to increase their efficiency, scalability, and profitability with quick and easy working capital loans.”

Ankit Pruthi, CEO, Unicommerce said, “We understand that working capital finance is one of the key needs of SMEs in growing their business, and we believe that this partnership with Lendingkart Group will further boost our customers’ business. We are already helping the SMEs to improve their online sales through our product, and with this partnership, we are hoping to provide more avenues for growth to our customers.”

Lendingkart has developed technology tools, to provide lending solutions to lenders, which utilizes a unique mix of Big Data analytics, decision science, and other proxies to derive credit comfort and assess the creditworthiness of small business owners. Most of the credit risk analysis at the Group’s NBFC, is done digitally so that loans can be disbursed within 72 hours from the time of application.

About Lendingkart Group
Lendingkart Technologies is a fin-tech startup in the working capital space. It has developed technology tools based on big data analytics that facilitates lenders to evaluate borrowers’ credit worthiness. Aadri Infin Limited, a Lendingkart Group Company, is a non-deposit taking NBFC, offering small business loans for SMEs in India. The NBFC aims to transform small business lending by providing easy access to credit for SMEs. The NBFC uses technology and analytics tools, analyzing thousands of data points from various data sources to assess the creditworthiness of small businesses rapidly and accurately. Lendingkart Group aims to make working capital finance available at the fingertips of entrepreneurs, so that they can focus on business instead of worrying about the gaps in their cash-flows. We are currently based in Ahmedabad, Bangalore and Mumbai, but have a service reach across India. To know more, please visit http://lendingkart.com/

About Unicommerce
The SaaS based multichannel order fulfillment platform allows ecommerce merchants selling on multiple marketplaces like Snapdeal, Amazon, Jabong, Flipkart, eBay and so on, to manage their entire inventory and order fulfillment process through one single platform. In a short span of time, Unicommerce has built a strong customer base of 10,000+ sellers in more than 220 cities including big brands such as Monte Carlo, Swiss Military, Classic Polo, House of Anita Dongre, Reliance, Mahindra Retail, Carat Lane, Raymond etc. Ecommerce sellers love this product, as it helps them grow their sales, reduce costs and improve their seller ratings. For further information about the company or the product, please visit https://unicommerce.com/

Economic Times: Lendingkart Group Partners with Unicommerce to Facilitate Easy Loans to its SME Customers

Business Standard: Lendingkart Group Partners with Unicommerce to Facilitate Easy Loans to its SME Customers

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On 18th of June, 2016, Unicommerce organized an Ecommerce Sellers’ Meet in Pune. The purpose of the event was to educate ecommerce sellers about how Unicommerce can help make online selling easy for them. Unicommerce not only ensures that the sellers have more time to focus on their core business operations, but also reduces their day to day hassles of order processing and inventory management.

The event started with a presentation providing an overview and key features of Unicommerce, followed by an interactive discussion with the sellers. They discussed clearly about the issues they faced on daily basis and were satisfied with the responses they got from the team.

Besides, there was a special segment in the event where our existing customers shared their experiences with Unicommerce. Most of them stressed on the necessity of having Unicommerce for hassle free online selling, saying that one can trust the product with their eyes closed.

Although initially the event was scheduled for 2 hours, we extended it to another 1 hour due to the overwhelming response from the sellers. Everybody was intrigued by the information shared in the event. And a lot of them requested the team to organize more such events in Pune in the near future.

The event came to an end with high tea arrangements for the sellers, which served as a good networking opportunity for them. We must say that it’s been a great experience for us. We look forward to reaching out the dynamic online seller community across India. For further details on the same, please watch out this space.

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Hi everyone, I am Satya Singh from Satya Shoes. I am selling online from last two years. And it’s been one year I am doing with Unicommerce. And I would say that it’s a wonderful stuff to increase your business multiples.

I am a seller from Agra and I am doing footwear business from last 20 years. I used have a manufacturing house, but from last 3 years I am doing it online. And the best way to get online is through Unicommerce. You can start your business with no inventory.

Earlier I used to sell around 60-100 pairs of shoes on an average. But after Unicommerce, the best part is that of inventory management. I don’t have to block the inventories for different different channels.

So I can even sell a single pair of shoes across all two or three or four or five market places without blocking my money or inventory. So the best part is the inventory only that I can manage inventory without any hassle and also the order management of Unicommerce is perfect.

It’s been year now, and my business has been increased 5 times. My average selling been has reached to around 500 pairs. And I would say that it’s only due to Unicommerce due to which I am able to manage the orders and each and everything.

Thanks to Unicommerce. Specially, the team is very much dedicated. You can call the support team any time, they ready to help us out at any stage, at any issue. I got training to my staff and to me also, which was easy and hassle free.

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The recent incidents of misuse of CCTVs in big brand showrooms have made us worried about the safety and security of woman in India.

Last month, a girl in a Van Heusen showroom in Southeast Delhi’s Lajpat Nagar, found a mobile camera in video recording mode inside the trial room. That was quite shocking to us.

That’s just one incident.

A few days later, another similar incident happened with our HRD Minister Smriti Irani in a popular Apparel store in Goa while she was on a family Trip. She spotted a camera allegedly recording the insides of the dressing room. She immediately informed the local police about it and subsequently an offence had been registered.

And the preliminary investigations reveal that – the camera was installed four months ago and recorded people from the waist up. However, the latest updates on the incident come up with something new.

Management said the installation was without their knowledge. Now question is – how is it possible?

In this scenario, I feel, e-commerce has emerged as a safer option.

First of all, she gets to try her apparels at her own place, whenever she wants. Home is the safest place where she doesn’t have to worry about any spy camera while trying out the new outfit.

These days almost all brands are available online. She can either buy apparels from the brand’s own online portal or go for popular ecommerce sites like amazon, flipkart, snapdeal, Jabong etc. where she will find them all. In case, she orders a dress and its fitting is not according to her expectations, she can always return it within 30 days of her purchase.

Secondly, She can always give her feedback in Review section depending on her shopping experience or quality of the products she received.

Whatever problem she faces small or big, she can make a noise about it she buys her outfit from. Sellers always take seriously this kind of noise from customers.

In many physical shops if you don’t like something, sometimes the only option you have is to leave the shop. You cannot really ‘change’ or ‘make them change’ anything. But with Review facility in ecommerce, its completely different scenario. In a way, Ecommerce has empowered the end customer.

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Unicommerce – the Delhi based Tech Product Company, which takes care of every aspect of back-end of e-commerce, co-sponsored the India’s largest e-commerce conference “Techcircle Ecommerce Forum 2015” held in Mumbai on 26th February.

It was an annual summit where all the top ecommerce entrepreneurs, mentors and investors were present. The summit hosted 300+ delegates including ecommerce enablers, investment bankers, service providers, marquee investors and mentors.

Techcircle Ecommerce Forum is one of the most significant ecommerce conferences across the nation. It provides enormous opportunities for ecommerce aspirants to get a quick update on ecommerce industry of India, learn from industry experts, meet & network with like-minded people.

On being asked why Unicommerce chose to sponsor this event, Manish Gupta- Co-founder of Unicommerce said, “Since Unicommerce is literally shaping the Indian e-commerce from Technology perspective. We felt we should encourage such event, which bring all relevant people on same platform.”
The event was full of activities. There were discussions & debates on the prospects for the Indian e-commerce space and way forward where industry veterans like Sanjay Sethi – CEO & Co-Founder of Shopclues, Sundeep Malhotra – Founder & CEO of HomeShop 18, Avnish Bajaj – MD, Matrix Partners, Prashanth Prakash – Partner, Accel Partners, Yashish Dahiya – CEO & Co-Founder of PolicyBazaar, Ambareesh Murthy – Founder & CEO, of Pepperfry and many others participated.
Besides, the Exhibition & Stall facility by Techcircle Forum allowed the ecommerce participants to present their products to prospective investors, product pitch to the investors and so on.

Unicommerce had its stall in the exhibition where Md. Shafee and Kalaivanan Mariappa from its Mumbai branch were present and attended the visitors.

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It was a grand event where ecommerce industry leaders across the globe came together to connect on a common platform to share their insights, map the industry trends and identify the underlying opportunities in the sector.

Though eTailing India named the event as “Mumbai Expo”, it was not just restricted to the exhibitions. There were sessions for Panel Discussions, Round Tables, and Workshops where the largest number of industry CEOs were present and formed the ‘eTailing India Think Tank’. Their prime objective is to drive the theme of the year, i.e., “Bridging the Gap between Policy, Trust & Infrastructure “. Besides, the Think Tanks’ is on a mission to facilitate and exchange the best ideas & practices by sharing the vision and experiences, driving policy advocacy and guiding both the students and entrepreneurs.

Along with other industry experts, Mr. Manish Gupta- one of the Co-founders of Unicommerce and his team members from Mumbai branch Mr. Kalaivanan Mariappa, Md. Shafee and Jaspreet Singh Nandre were present at the event that continued to 26th Feb, 2015.

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Etailing India- the largest knowledge repository for the online retail industry across the country, recently organized the eTailing India Summit in Delhi, on 27th September, 2014. The Purpose of this event was to create an awareness regarding ecommerce industry and its scope of growth in India as well as abroad.

Unicommerce- the Delhi based Tech Product Company has been the co-sponsor for all the recent events organized by Etailing India held in Bengaluru, Chennai and Delhi respectively. Unicommerce being a SaaS based firm provides Multichannel Order Fulfillment solution enabling E-commerce merchants of all sizes to sell more.

When it comes to the Delhi Summit, this particular event focused on the SME players of ecommerce industry and their devise strategies to expand and scale up their businesses online. There were panel discussions, exhibition and many more activities where a number of prestigious ecommerce companies took part.

The panel discussion revolved around the right marketing mix the e-commerce companies should employ to reach out to the billion strong markets. The CMO of Shopclues, Mrs. Radhika elaborated on how they used Social media exclusively in their starting phase and how effectively they could attract their target segment which was quite active on social media.

Mr. Manish Gupta- one of the co-founder of Unicommerce also took part in the panel discussion where he talked about the marketing strategies that can actually help the ecommerce players to reaching out to a billion. He actually raised his doubts about traditional way of marketing while approaching e-business. According to him- “India has a huge potential market for e-commerce which is still untapped.”

He further stressed on the fact that one of the core functions of Marketing is demand generation but brand building cannot be ignored.

Though Unicommerce is a startup in the ecommerce space, yet within a very short period of time it has made its mark by providing the best ever order fulfillment solution to a huge list of clients.

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Unicommerce- the Delhi based Tech Product Company which provides Multichannel Order Fulfillment Solution to all types of (both small and big) E-commerce players, showcased at the grand India Retail Forum (IRF) Event on 17th Sept, 2014; in Mumbai.

IRF- the Retail Catalyst is a leading knowledge and networking platform for growing retail and shopping industries. According to Mr. Ajay Kaul – the CEO of Jubilant Foodworks, “IRF over the years has become the premier-most retail event in India. It’s a great congregation of best minds in retail. With a right mix of business and networking sessions, it offers a great opportunity.”

As per the industry stalwarts -IRF is playing a significant role in modern retail industry of India. In the context of Modern Retail, the Founder and CEO of Future Group, Mr. Kishore Biyani said, “Modern retail has a huge potential to not only benefit from India’s increasing consumption demand but also create demand for value-added products, boost local entrepreneurship, create jobs and raise income levels. At IRF, let us explore how we can collaborate to create consumption demand and offer Indian consumers a better standard of living by providing better products at best prices.”

Coming back to the Event, it can be said that IRF played a great communication bridge between Indian and International players providing enormous opportunities for growth. Besides, the event also had an Award Ceremony – the Images Retail Awards (IRA). IRA recognized the achievements of some of the most successful retailers and brands of India that are fuelled by innovation and growth across multiple retail categories.

Unicommerce being the fastest growing ecommerce tech solution provider appreciates such events that encourage and offer opportunities for growth.

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