We all know how buying anything is just a click away, and the place where the involvement is at its peak is none other than Malaysia. To prove it with facts, it records one of the highest internet penetration rates and the reason behind it is the extensive involvement of the middle class. The question that might come to your mind is, why only Malaysia? The correct answer to it is the marketplaces! Yes, designed with a customer-centric approach and easy-to-use design, it drives the middle class to be involved more on a day-to-day basis hence If I say that Malaysia is experiencing a tremendous e-commerce boom! Then you can definitely consider it as the right place to expand your business. 

It’s a perfect opportunity for you to sell and capitalize on. Make your products available at every touch point. Therefore, out of all the available platforms, selling on the right marketplace is very crucial. Here we have listed the top marketplaces in Malaysia that can be beneficial for you to sell.

Top 6 E-commerce Marketplaces in Malaysia

• Shopee
• Lazada
• TikTok Shop
• Zalora
• PG Mall
• Youbeli

Let’s dive into the opportunity of online selling, we have prepared the following list of the top marketplaces in Malaysia to get, set, and jual! (sell)

1. Shopee

Shopee, with its powerful ASEAN presence in the sub-continent, is the first one on the list. Why is it the most popular among the sellers in Malaysia? The reason is that you don’t have to pay any registration fee to start selling. Go ahead and list your product with no registration fee, and the commission fee is also waived for the first 99 orders. Take your time to adjust to the marketplace and understand and plan your strategies. It won’t be a hefty expenditure to start selling on Shopee.

After registering and listing your product, the next most important thing is to promote it. Convert your ideas into revenues. You may think this would require a lot of money, but it’s not! step right in and make the most out of the attractive marketing deals that Shopee has for you. It even provides a live stream platform to access product-related content and interact directly with the sellers.   Whether it’s the monthly campaigns or building a seller community, it has everything you need to start selling.

If you wish to bifurcate your audience into the invite-only category, then Shopee Mall also lets you create a retail space for that. Hence it not only offers communication with the seller community but also helps you categorize your audience by making a customer community that is central to the shopee and the seller. The customer-centric approach of this marketplace makes it easier for you to compete in the niche market as well. Sounds like a perfect marketplace, right?

Why should you sell on Shopee, here are the numbers:

• Shipping: Fulfillment by Flashexpress (shopee-supported logistics). Some of the partners are DHL, Ninja Van, J&T Express, and Instant Delivery. 
• Monthly web visitors: 96.01 Million
• Top selling categories: Home and Living, Health and Beauty, Food, and Beverage

2. Lazada

The next one we have on this list for you is Lazada! Founded by Rocket Internet in 2012 and with a significant appearance in six countries. It’s the customer’s favorite because of the significant discounts and attractive deals. It reaches a vast and diverse audience, which automatically increases the scope for your business to grow. Another reason to choose this as your platform to sell is the Alibaba group. The top-notch framework of Alibaba Group will benefit you in the most profitable way. 

Want to step up your game from local to global?  To be precise, if you are looking for a safer global reach rooted in the local marketplace, then Lazada can be a great start! It offers three types of selling on its platform. If your vision requires you to go beyond the boundaries, then Lazada will provide you with a purple ribbon and a ‘LazGlobal’ tag, and you are good to go to sell internationally! 

We know that these benefits will concern you what if the commission rates are high for this marketplace? Well, for the first three months, you don’t even have to think about paying the commission fee. No matter what category of product you are dealing in. Laza will also offer you an in-house delivery matrix called Lalamove which is an efficient and reliable shipping solution. As this helps to earn customer loyalty, traffic, and exposure, You can easily rely on Lazada for your efficient selling game!

The list of reasons to sell on Lazada is quite significant because we have another thing called Lazcoins. As you start selling on this marketplace, you already have 8000 free seller coins. With this, you can attract more traffic by redeeming the coins based on the cost-per-click model. 

Here is why Lazada is a good platform for you to sell 

• Shipping: In-house delivery matrix Lalamove and other partners like Ninja Van, Kex Express, Sky Net, Best Express, etc. 
• Monthly web visitors: 35.1 Million 
• Top categories: Consumer Electronics, Women’s Fashion, Personal Care 

3. TikTok Shop

If you are looking for a standout platform to sell that keeps up with the trends, TikTok Shop is the place for you. We all know how those trendy short videos keep us tagged along for a long time, and we always see some products that leave us wondering. Searching for them is a big task, but a marketplace like TikTok makes it all easier for the customers as well as for you to sell.

TikTok shop allows you and different brands to sell products directly via videos, live streams, and product showcase pages. It will give an insightful experience to you about what the customer wants. It is a good platform that supports local SMEs for e-commerce. If you are one of them, then sell well at TikTok Shop! 

When it comes to a marketplace like this, authenticity becomes a concern from the customer’s perspective. If your product is correct and you don’t want to lose your authenticity game to the fake-money-making vendors who are there for a short while but gain all the profits, then your TikTok shop is a place for you! You can earn an added stamp of authenticity after going through the approval process and become a consistent and authentic seller at the most profitable platform. This step unveils your potential growth. And even the commission fee will be 0% for the time being as you start to sell with no relation to the number of followers. 

Following are the numbers why selling at TikTok is a good choice – 

• Shipping: TikTok Shop Logistics and some sellers can choose their own shipping carriers 
• Top Selling Categories:  Skincare, Makeup, and Electronics

4. Zalora

Is your target market people of 25-35 years of age who are fashion enthusiasts? Then Zalora has it all for you. A large part of the audience visiting Zalora is their active customers. Isn’t this a great deal as a fashion seller? Providing authentic luxury products is something that Zalora is trusted by its audience. Hence, it can turn into a successful big shot to get exposure to this platform and compete with the brands to make a statement! 

Zalora offers two types of business models for you. It’s your choice which one suits you to make your fashion statement more bold! If you want to deal on the wholesale level, you can give your inventory to Zalora, and then they will sell it to the customers. This includes the operational management and inventory management being performed by Zalora itself. But If this is not what you are looking for, you can function over the marketplace model, which will offer you control over the operations and marketing. According to your needs and requirements, a seller can alter the degree of partnership with Zalora. 

Let’s see why you should choose to sell in Zalora Malaysia – 

• Shipping: DHL, Ninajavan, 2Go, POS Laju
• Monthly web visitors: 59 Million
• Top Selling Categories: Fashion, Beauty and Lifestyle

5. PG Mall

If you are already in Malaysia and your plan is to promote local products and handicrafts. Then, congratulations! Your approach lies with PG Mall and it is the right choice to sell here! PG Mall offers a no-registration model, so listing out your products becomes completely free. Along with this, the transactional fee is also at a lower extreme in comparison to the other marketplaces.

Even if you want to upload your products in bulk, you are making a hassle-free choice by selling at PG mall. With the API services and no cost, bulk uploads are another plus feature of PG Mall. They provide both online and offline marketing campaigns for free. Hence you will save a big crunch here, too!

18 nationwide studios and mega seminars, it not only facilitates selling but also emphasizes networking and community building. Sounds like a great deal, right? 

Let’s see why PG Mall will benefit you as a seller – 

• Shipping: Easy Parcel, DHL Express, Aftership
• Monthly Web Visitors: 16.8+ Million 
• Top Selling Categories: Fashion, Electronics, Home and Living

6. Youbeli

Owned by Youbuy Online Sdn Bhd, Youbeli is one of people’s favorite platforms in Malaysia to shop online. One thing that ensures you for this marketplace is no hidden fee model. You don’t have to worry about those annual fees, and no registration fee will mean no registration fee without any hidden tweaks. Here, transparency is not only for the customers but for you as well, so that you can have an easy going functioning to sell!

A multiple-language system and cross-border trading will inculcate benefits both for you and your customers. So, your potential reaches the best by selling at Youbeli. Another plus point is that you can list your product for free. Adding more to its features for sellers, Youbeli also has a 7-working-day settlement period which solves a lot for the back end and helps to gain trust from the customers. 

With its fixed amount of a 4% commission fee and 2% payment gateway fee, Youbeli brings transparency for you and not just the customers.  As it offers multiple categories, there’s a reasonable probability that it covers your product too. With its amazing deals, Youbeli has a space for you! 

Let’s check out some numbers on why Youbeli is a beneficial marketplace to sell – 

• Shipping: POS Laju, Sky Net, TNT, Aramex 
• Monthly web Visitors: 113 Thousand
• Top selling categories: Babies and Toys, Fashion and Groceries 

Are You Ready to Dive Into Selling Online?

With all the available options of marketplaces, we have listed a few that can be a good start for you and if you are an existing seller, they can provide you with new booming opportunities. The online presence plays a vital role in the success of the selling game along with the marketing strategies, getting to know your target audience and how they are evolving with their needs. 

To keep up with that, your product and service should also be top-notch. There’s a lot to do in this sense as a seller. So why not make some part of selling hassle-free?  A lot from your plate can be taken over by technology, making the functioning smooth and efficient. 

The right provider can manage the warehouse, your inventory, and orders with the power of clicks. As a seller, a lot of time and energy is saved from here then can be invested efficiently in other areas. The customer-centric approach is the new avenger approach of online selling, letting the technology solutions handle things at the backend. Malaysia is a dynamic, growing business potential for sellers, and we wish the best for you. Happy selling!

Related read – 

• Key E-commerce Challenges & Opportunities in Malaysia
• How to Sell on Zalora Marketplace in the Philippines?
• E-commerce Trends in Malaysia: Become a Top Seller With The Right Approach!
• E-commerce Fulfillment in the Philippines: How to Boost Operational Efficiency and Profitability?
• How To Sell On Shopee?
• How to Sell on Lazada Marketplace in Southeast Asia?
• Top E-commerce Marketplaces for Businesses in the Philippines

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This trend has led to the emergence of various e-commerce marketplaces, each offering its own unique features and benefits. If you want to stay competitive in this ever-changing market, it’s important to understand the e-commerce ecosystem and choose the right marketplace for your business.

Whether you’re a seasoned online retailer or a newbie looking to dip your toes into the world of e-commerce, this guide will help you navigate the top marketplaces in the Philippines and enable you to make informed decisions about which platforms to use to reach your customers.

Top E-commerce Marketplaces in the Philippines

Here are the top e-commerce marketplaces in the Philippines that offer a wealth of opportunities for both buyers and sellers:

1. Lazada

Founded in 2012, Lazada has quickly risen to become one of the most prominent marketplaces in the Philippines. Lazada’s impact on the retail industry in the Philippines has been significant, thanks to its commitment to delivering a seamless online shopping experience to millions of customers.  

In 2021, Lazada’s Gross Merchandise Volume (GMV) reached an astounding $21 billion, cementing its position as a household name for Filipinos who prefer to shop online.

• Commission Structure: Ranging from 1% to 5%, depending on the product category
• Shipping: Fulfillment by Lazada (FBL). Lazada’s courier partners include Ninja Van, Entrego, Ximex Delivery Express, JRMT, and QDX.
• Monthly Web Visitors: Around 37 million
• Top Selling Categories: Electronics, fashion, home and living

Many businesses have had success selling on Lazada and have shared their stories online. For example, Mayette Jequinto, CEO of Plus Size Boutique, shares how Lazada has been instrumental in the growth of her business. 

Read: How to Sell on Lazada Marketplace in the Southeast Asia

2. Shopee

Launched in Singapore in 2015, Shopee has successfully expanded across Southeast Asia, including the Philippines, attracting millions of buyers and sellers. One of the key reasons behind Shopee’s success is its user-friendly interface, which enables buyers to browse products seamlessly and sellers to set up their online stores quickly and efficiently.

According to Shopee’s financial report for the third quarter of 2021, the company’s GMV in the Philippines reached $6.2 billion, representing a 74.3% year-over-year increase.

• Commission Structure: Ranging from 2.5% to 4% (Applicable to local Marketplace sellers with ≥ 100 completed orders)
• Shipping: Fulfillment by Shopee (FBS). Shopee courier partnerships include J&T Express, XDE, and 2GO. They also offer free shipping promotions to incentivize customers.
• Monthly Web Visitors: Around 72 million
• Top Selling Categories: Electronics, fashion, and beauty. Local brands such as Cherry Mobile and Human Nature are popular in electronics and beauty, respectively.

Big brands such as Unilever have recognized the significant impact of e-commerce platforms like Shopee in the Philippines. According to Jackie Manago Nepomuceno, the Digital Commerce Marketing Manager at Unilever Philippines, Shopee is a strategic partner that helps drive a seamless shopping experience for the omnichannel shopper.

Read: How To Sell on Shopee in the Southeast Asia

3. Zalora

Zalora is a popular lifestyle marketplace that has been operating in the Philippines since 2012. While Zalora’s market share is not as significant as Lazada’s, it has still managed to establish a loyal customer base in the Philippines.

The platform offers a wide range of products across various categories, including fashion, beauty, and lifestyle, and has become one of the leading online retailers in the country.

• Commission Structure: Ranging from 10% to 30%, depending on the type and range of the products
• Shipping: Zalora uses different courier partners such as LBC, Entrego, 2GO, 7-Eleven, and DHL to deliver customer packages.
• Monthly Web Visitors: Around 1.8 million
• Top Selling Categories: Fashion, beauty, and sportswear. Some local brands popular on Zalora are Penshoppe, Bench, Mango, and more.

4. eBay

This global marketplace has firmly established itself in the Philippines, providing retailers with a reliable platform for selling their products. The platform’s extensive user base and global reach provide an unparalleled opportunity for sellers to connect with a vast pool of potential buyers. 

Popular for its auction-style listings, eBay also offers a more conventional B2C marketplace through its eBay Store feature. It allows merchants to offer their products alongside established brands, providing a diverse selection of goods for shoppers. 

• Commission Structure: Ranging from 8% to 10% on the total transaction value. It is important to note that eBay Philippines also charges additional fees for certain services such as listing upgrades, international selling, and PayPal transactions.
• Shipping: eBay Philippines does not have a specific shipping type or carrier that sellers are required to use. Instead, sellers are free to choose the shipping method that works best for them and their buyers.
• Monthly Web Visitors: Around 28 million
• Top Selling Categories: Consumer electronics and gadgets, Fashion and clothing, and Health and beauty products.

Check out what Jeptall and Agsbeagle have to say about how selling on eBay has helped them maintain a work-life balance. 

5. TikTok Shop

TikTok’s massive user base in the Philippines made it an attractive platform for businesses to sell their products; therefore, it has recently launched its own e-commerce feature called TikTok Shop. The innovative e-commerce marketplace brings together sellers, buyers, and creators, all within the TikTok app.

It offers an integrated shopping experience, enabling users to discover and purchase products without leaving the app. Local brands and businesses are also leveraging TikTok Shop to reach a broader audience and grow their sales.

• Commission Structure: To incentivize online retailers, TikTok only charges 1% payment service fees and 0% commission fees.
• Shipping: Sellers can choose their own logistics partner or opt for TikTok Shop’s logistics services. TikTok Shop courier partnerships include Ninja Van for SEA logistics.
• Monthly App Visitors: Over 43 million
• Top Selling Categories: Fashion, clothing, beauty, and home decor

Many online businesses have experienced remarkable success by selling their products on eBay. Check out what Grace Mauyao, the CEO of Botanical Boon Health and Beauty Products, has to say about how eBay simplified their online selling.

6. FB Marketplace

Despite being less hyped than other platforms, Facebook Marketplace is a popular choice for local buyers and sellers to connect. With just a few clicks, users can snap a photo of the item, add a description, set an asking price, and publish their listing.

The integration with Facebook Messenger further simplifies the process, allowing for easy communication and negotiation between parties.

• Commission Structure: Unlike other e-commerce platforms, Facebook Marketplace does not charge fees for listing or selling products.
• Shipping: The seller ships the item directly to the buyer.
• Monthly Web Visitors: Around 79.6 million
• Top Selling Categories: Fashion apparel, furniture, home decor, and electronics.

7. Carousell

Carousell is a highly popular B2C and C2C online marketplace where people can buy and sell both new and secondhand goods. Carousell is renowned as one of the leading e-commerce sites in the Philippines, with a large following in Malaysia, Indonesia, Cambodia, Taiwan, Hong Kong, Macau, Australia, New Zealand, and Canada.

Thanks to its user-friendly interface, easy-to-navigate categories, and extensive range of products, Carousell has become a go-to destination for people looking to buy and sell goods online.

• Commission Structure: Sellers have to pay a fee to post ads, and costs vary by category.
• Shipping: Carousell courier partnerships include GrabExpress, Lalamove, AngkasPadala, MrSpeedy, Transportify, LBC Express, 2GO Express, and DHL Express.
• Monthly App Visitors: Around 2.3 million
• Top Selling Categories: Cars, property, fashion, home and living

8. Metrodeal

Metrodeal is an undisputed market leader in Southeast Asia when it comes to discount vouchers for retail, dining, leisure, and travel. The easy-to-use platform makes it simple to upload your deals and reach a massive audience of deal-hunters.

It is primarily a platform for purchasing vouchers for products and services rather than physical products. You just have to visit the website to register and fill-in the needed details. The account executives will contact you as soon as they have available slots.

• Shipping: Shipping type will depend on the seller and the product being shipped. Metrodeal may offer various shipping options, such as standard shipping, express shipping, or local pickup.
• Monthly Web Visitors: 77,000
• Top Selling Categories: Travel deals, dining deals, health and beauty deals.

Let’s Make Selling Easy!

Meanwhile, as you look for the right marketplaces to sell on, it’s also important to be ready with the right technology provider to help you streamline your orders, inventory, and warehouse. This will give you the ease and flexibility to sell on multiple marketplaces, making your business more efficient and profitable.

Whether you’re a small business owner just starting out or a large enterprise looking to expand your reach, the Philippines’ e-commerce marketplaces offer plenty of opportunities for growth and success.

So go ahead and explore the options available, weigh the pros and cons, and take the leap toward expanding your business in the world of e-commerce. Who knows, you might just find the perfect marketplace to take your business to new heights!

Explore our platforms:

• Advanced Logistics Tracking and Returns Management Platform
• Automate Reconciliation of Orders, Returns and Payments
• Best Warehouse Management System in the Philippines
• Inventory Management System to Maximize Philippines Businesses Profitability

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In this comprehensive guide, we’ll take you through the step-by-step process of setting up your seller account, creating compelling product listings, requirements for a seller, costing and commission, and start earning in the Philippines.

Why Should Your Brand Sell on Zalora?

Many International brands got significant recognition in the Philippines by selling on Zalora, which has made Zalora a hit in the region. Seeing this as an opportunity, new sellers can tap into Zalora’s immersive customer base and make their brand successful in the Philippines. So, before we dive into the “how,” let’s explore the “why.” Why should you consider selling your products on Zalora? 

• Vast Customer Base: 59 million monthly users
• Trusted Marketplace: Proven track record of secure transactions and genuine products
• User-Friendly Interface: Easy to use & one of the biggest fashion app downloads in the Philippines
• Category Diversity: Having multiple diverse categories
• Prominent Sales Events: Hosts major sales events throughout the year

1. Vast Customer Base: With 59 million monthly users, Zalora provides access to a broad audience base, ensuring your brand gets the visibility it deserves. With trend-setting brands like H&M, Calvin Klien, Adidas, Nike. etc. on the platform, huge traffic is attracted to the website. These potential customers searching for trendy fashion and beauty products on Zalora could be your Brand’s opportunity to excel in the marketplace.

Read – Top E-commerce Marketplaces in Philippines

2. Trusted Marketplace: Zalora’s reputation as a trusted e-commerce platform holds significant weight in the Philippines. With a proven track record of secure transactions and genuine products, Zalora offers cash-on-delivery and buy-now-pay-later options across their markets, making it easier for shoppers to buy their favorite brands.

Successful brands like Nike achieved a 73% sales uplift in their launch week and 4x weekly sales for both their 11.11 and 12.12 campaigns, as Zalora’s case study revealed. Just like Nike, the association of your business with Zalora can significantly boost your brand’s credibility and visibility in the Philippines.

3. User-Friendly Interface: Zalora’s intuitive platform is easy to use, making it effortless to navigate in the app and list products without a hassle, creating a seamless in-app experience for IOS and android users for both sellers and customers. This means that customers will easily find what they’re looking for, resulting in repeated visits to the app. Which, in turn, fosters a more sustainable and loyal audience, providing your brand with consistent access to potential customers. Zalora shopping app has been downloaded over 1.77 million times, which has been one of the biggest fashion app downloads in the Philippines.

4. Category Diversity: Sellers have the flexibility to list products across multiple diverse categories, catering to a wide range of consumer interests and needs. Zalora has an extensive range of products for customers to choose from, including brands like Calvin Klein, Adidas, Gap, and many more. Your brand can select from a range of Fashion and Lifestyle categories that align seamlessly with the platform’s core strengths, a fact clearly reflected in its top-selling products.

5. Prominent Sales Events: Zalora hosts major sales events like ZALORA Birthday, Big Fashion Sale, Fashion Festival, 11.11 and 12.12 throughout the year, which offers a platform discount up to 90% off. This provides ample opportunities for sellers to boost their sales during peak shopping seasons. These events could be your brand’s opportunity to dominate the fashion and lifestyle market in the Philippines by showcasing your unique products at competitive prices on this trusted marketplace.

Requirements to Set Up Account on Zalora

Legal documentation and business information are crucial to ensure a hassle-free account setup on Zalora. Here are the essential documents you’ll need:

1. Business License and Registration: Ensure you have your original ID proofs, a valid business license, and registration documents that adhere to all the relevant laws and policies in the Philippines. You must be above 18 years of age during the signing of the contract.
2. Tax Identification Number (TIN): A Tax Identification Number is essential for tax purposes. It helps Zalora identify your business and ensures that you comply with tax regulations in the country.
3. Bank Account Information: You’ll need to provide details of the bank account where you’d like to receive payments for your sales on Zalora. This includes the account number and other relevant information for seamless financial transactions.

Having these documents ready and available in digital format will fast-track the process of setting up your seller account on Zalora.

Step-by-Step Guide to Become a Seller on Zalora

• Visit www.zalora.com
• Fill out the Form
• Provide Business Information
• Upload Required Documentation
• Set Up Payment Details
• Start Listing Your Products
• Manage Inventory and Update Product Pricing

Step 1: Visit www.zalora.com

Search for “www.zalora.com” in your browser. Scroll down the page and get to the “About Us” section. Click on the “Sell with us” option.

Step 2: Fill out the Form

Fill out the form on your screen and hit submit. After submission, the form is reviewed by Zalora’s Strategic Marketplace advisors. Their response usually does not take more than 7 days. Once approved, you will be notified through an email.

Step 3: Provide Business Information

After approval, log in to your seller account and provide essential information about your business. This includes your company name, contact details, company logo, and a brief description of the products you intend to sell.

Step 4: Upload Required Documentation

Zalora will require certain legal documents for verification purposes. These may include your business license, tax identification, and other relevant certificates. Make sure you have these documents ready in digital format for uploading.

Step 5: Set Up Payment Details

Next, you’ll need to provide your payment information. This includes details on how you’d like to receive payments for your sales.

Step 6: Start Listing Your Products

With your seller account activated, you’re now ready to list your products on Zalora. Head to the Seller Center dashboard and click on the “Add New Product” button to start filling in the details. Remember to provide accurate and detailed information about each product, including high-quality images, clear descriptions, and relevant specifications.

Pro tip: Take your time with product listings and click high-resolution and artistic pictures of your product, as it tends to attract more potential buyers.

Step 7: Manage Inventory and Update Product Pricing

Regularly review and update your product prices based on market trends, competition, and any changes in your costs. Additionally, keep a close eye on your stock levels to ensure that you have an adequate supply to meet customer demand. By staying on top of pricing and stock management, you’ll be well-positioned to meet customer expectations and drive sales.

Congratulations! You’ve successfully set up your seller account on Zalora. Now, you can start showcasing your products to a wide audience in Southeast Asia and start earning.

Cost to Set up shop on Zalora

After the initial sign-up, Zalora’s fee structure comes into play when you start listing your products. They charge a nominal fee for uploading multiple images of a product, with costs varying based on the chosen category. When it comes to commissions, they usually range from 10% to 30%, subject to Zalora’s policies. Further, if a customer returns a product, sellers are charged with an additional fee. Customer cancellations do not affect seller metrics, but the combined cancellation rate of a channel and seller should be less than 5% in order to avoid penalties. It’s crucial to keep these factors in mind to plan your selling strategy effectively.

In conclusion, venturing into the growing Philippines e-commerce market through Zalora presents a golden opportunity for sellers. With a vast customer base across the globe, a user-friendly interface, and diverse category offerings, it’s a platform designed for success. With the right strategies in place and understanding the associated costs, sellers can effectively tap into this dynamic market, opening up new avenues for growth and profitability. So, seize the opportunity today and embark on your journey with Zalora!

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