Omnichannel Archives – unicommerce.com #1 Cloud based E-commerce Software Solutions to manage Order, Inventory, Warehouse Tue, 01 Aug 2023 11:03:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://infowordpress.s3.ap-south-1.amazonaws.com/wp-content/uploads/2021/08/03105610/favicon.png Omnichannel Archives – unicommerce.com 32 32 145 Stores Managed for this Fashion & Accessories Brand https://unicommerce.com/cases/case-study-fashion-accessories-brand/ https://unicommerce.com/cases/case-study-fashion-accessories-brand/#respond Mon, 01 Nov 2021 07:18:43 +0000 http://unicommerce.info/?post_type=project&p=253679 The post 145 Stores Managed for this Fashion & Accessories Brand appeared first on unicommerce.com.

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How a Fashion & Accessories Brand Managed 145 Stores With Omnichannel Implementation

Company Overview

Started its operations in 1995, this leading brand is one of the most sought-after fashion & accessories retailers. Inspired by the regional culture and modern aesthetics, the brand brings multiple product categories including, ready-to-wear apparel, accessories, and jewelry, for both men & women. The brand with its rich values advocates compassionate living for both people and the planet.

Moreover, the brand owns and manages retail brands, including a contemporary brand crafting sophisticated & western wear, and a boho-inspired brand, showcasing bright hues with a joyful aura.

This leading fashion & accessories brand has a wider customer reach that expands to beyond the borders of India. However, the absence of a single platform to manage orders and inventory seamlessly was acting as a roadblock in their journey. The brand was facing issues in aligning its operations to serve its customers across the globe. All of this paved the way for Unicommerce as their e-commerce technology partner for streamlining the flow of the value chain.

Challenges : Process, Operations & Management

With the growing demand for their designer apparel, it became hard for the brand to manage everything manually. Moreover, post the onset of COVID-19, the brand started facing issues in their offline sales, which eventually led them to seek a feature that can integrate offline & online sales seamlessly. The brand adopted Unicommerce’s scalable omnichannel-enabled solutions to empower operations across channels.

  • Inefficiency in monitoring inventory levels
  • Hard to manage orders & update inventory across multiple sales channels
  • Difficulty in locating the inventory across multiple warehouses
  • Delayed order fulfillment and processing across locations
  • Unable to implement efficient reverse pickup feature
  • Struggled to enhance the overall customers’ buying journey

Collaboration with Unicommerce

To render a uniform experience to the customers, the brand deployed the omnichannel solutions of Unicommerce. The solution empowered them to align their offline & online sales seamlessly, enabling enhanced customer experience.

  • Centralized Inventory Management: Being the leading fashion retailer, the brand wanted to manage the inventory via a centralized panel. With Unicommerce, the inventory operations got automated with inventory management software, which empowered the brand to monitor & track the inventory level efficiently so that they don’t face the situations of stockouts.

  • Omnichannel Enabled Warehouse Management: When Unicommerce came into the picture, it became easier for the brand to locate its inventory across various warehouses and pull the inventory faster by creating a picklist.
  • Superior Returns Management: To enhance the experience of its customers, the brand leveraged the returns management feature of Unicommerce, which minimized the operational cost while improving the customers’ buying experience.
  • Integrated Omnichannel Order Management: Before the association with Unicommerce, the brand was updating the inventory manually via excel, which became a tedious task for them. Post-implementation, Unicommerce not only enabled them to manage orders across various sales channels but also automated the tasks to update the stock level on channels regularly. This was possible through integrations with Ginesys and SAP.
  • World-Class Logistics Integrations: Hastening the process of delivery was difficult for the brand before Unicommerce. Post-implementation, the brand was able to integrate third-party logistics partners such as DHL (for international deliveries), and Bluedart, Shiprocket & Delivery (for national deliveries).
  • Customized Feature: Unicommerce also provided a customized feature to the brand – Wallet feature – which enabled them to calculate the value of returned orders. Unicommerce empowered them to calculate the return value by segregating it into Loyalty points or Refunds.

Results – Then and Now, How the things changed

Unicommerce has been a technology partner of the brand since 2015. Post the inception of Unicommerce, the brand saw incredible results in terms of business sales, yielding 154% sales growth since 2019. The highly advanced solutions of Unicommerce empowered the brand to manage 145 omnichannel stores while managing 7 marketplaces & carts, including Ajio, Flipkart, Myntra PPMP, Nykaa Fashion B2B, and Tata Cliq along with their cart on Magento 2. Moreover, Unicommerce enabled the brand with hassle-free and quick integrations with DHL to ship their orders around New York and Mauritius.

Unicommerce’s simple yet stable product interface enabled the brand to manage operations across 3 warehouses. Moreover, the brand has been maintaining a live catalog count of 250K+ products using the scalable and high-performing technology solutions of Unicommerce, which has supported the brand to build optimized and customer-supported retail capabilities.

With the power-packed inventory management solution of Unicommerce, the brand has also been able to dispatch 65K+ items per month. With the full visibility of stock, the operations were more accurate, which dramatically reduced the manual errors, while letting them successfully keep a live inventory count of 600K+.

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Streamlined order & inventory management across 7 marketplaces & carts

Real-time tracking of operations resulting in 65K+ dispatches/month

Handled live catalog count of 250K+ and live inventory count of 600K+

Seamlessly managed 145 stores with omnichannel implementation

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]]> https://unicommerce.com/cases/case-study-fashion-accessories-brand/feed/ 0 Chumbak Lifestyle Boost Sales Across 58+ Retail Stores https://unicommerce.com/cases/case-study-chumbak/ https://unicommerce.com/cases/case-study-chumbak/#respond Tue, 12 Oct 2021 15:39:37 +0000 http://unicommerce.info/?post_type=project&p=241656 The post Chumbak Lifestyle Boost Sales Across 58+ Retail Stores appeared first on unicommerce.com.

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Unicommerce’s New Age D2C and Omnichannel Solutions empowered Chumbak to boost sales across 58+ Retail Stores with a 99.99%+ fulfillment rate

chumbak case study

Company Overview

Founded in 2010, Chumbak is a Design-led Home & Lifestyle with a unique product range that is joyful and vibrant. The globally inspired brand offers products across multiple categories including home décor, watches & accessories, and personal care.

Chumbak’s vibrant collection is inspired by cultures from around the world blended with Chumbak’s classic modern aesthetic. The brand exhibits a unique warmth, casualness, and authenticity, with its one-of-a-kind home & lifestyle collection.

Chumbak opted for Unicommerce, the #1 e-commerce-focused technology platform to achieve its vision of offering a seamless omnichannel experience to its end consumers. The implementation by Unicommerce has empowered Chumbak with multichannel management and seamless integration with the brand’s existing customized ERP system, Microsoft AX.

Challenges : Process, Operations & Management

The idea behind the vision and mission of the brand was to create a Chumbak way of life through its home & lifestyle range.

Since the brand was growing rapidly, they needed a unified platform that could enable them to cope up with the demand that’s coming across offline and online sales channels to omnify the shopper’s experience while maintaining great customer service. Right from managing the warehouse operations to integrating multiple sales channels, Chumbak was determined to scale up on their order fulfillment rate. With sales across multiple channels, the major goal of the brand was to streamline its operations across multiple sales channels, while ensuring that it could maintain data sanctity in its ERP system (Microsoft AX).

  • Unaligned inventory visibility across offline and online sales channels
  • Difficulty in integrating  their ERP system
  • Delayed order processing and fulfillment
  • Lack of full automation to manage warehouse operations for e-commerce
  • Inaccurate business reports and analytics

Implementation Details

Collaboration with Unicommerce

The omni-enabled solutions synchronized their inventory across offline stores and warehouses, helping them realize their vision of offering a seamless omnichannel experience to end consumers. Additionally, Unicommerce also introduced the brand with the auto hopping feature that enabled the store staff of Chumbak to accept or reject any or all of the items of an order. Once rejected, the item will hop on to another store. This feature further empowered Chumbak to improve the customer experience by increasing fulfillment rate & SLA.

Being the ideal middleware solution, Unicommerce sorted the biggest challenge of the brand as it seamlessly integrated their online business with their bespoke ERP system, Microsoft AX through APIs.

Unicommerce offered in-depth analytics through dashboard & reports that enabled Chumbak to check their performance on a routine basis. Moreover, through the sales order report, they were able to monitor the revenue earned and items sold on each of the sales channels.

Unicommerce also provided the auto acceptance feature, which is an extension to the order hopping feature. If no store has that product in stock or has not accepted the order due to some reason, the order directly goes to the warehouse where it will be auto accepted so that they don’t miss any order.

Unicommerce helped them gain total stock visibility and restored calm in their warehouse with their centralized inventory and order management solution.

With Unicommerce’s inventory management system, it became easier for Chumbak to dispatch goods with the packing note (invoice) and courier label automatically printed in real-time at the time of order fulfillment.

Unicommerce helped them gain total stock visibility and restored calm in their warehouse with their centralized inventory and order management solution.

Results – Then and Now, How the things changed

Collaboration with Unicommerce has empowered Chumbak’s Team to automate their in-house business operations in many ways. With full inventory visibility, the stock was more accurate, which considerably reduced the scope for manual adjustment errors, resulting in a 99.99%+ fulfillment rate. Moreover, Unicommerce empowered them to control the quality and process their orders easily, which eventually enabled them to track at which stage their orders were.

Additionally, Chumbak is currently managing 13 channels; Own website (Magento), Ajio, Amazon Flex, Amazon.in, Bewakoof.com, Flipkart, Myntra PPMP, Nykaa.com, Nykaa Fashion, along with integrations with key omnichannel platforms such as Myntra omni, Amazon omni, Flipkart omni, and Tata CLiQ omni.

Chumbak post adapting the advanced platform of Unicommerce has managed to easily dispatch 64K+ orders per month, all while keeping a 5.5K+ live catalog count and a 600K+ live inventory count. They also witnessed significant improvement in their on-time delivery record due to the highly automated order fulfillment processes.

Unicommerce has enabled the brand to seamlessly integrate via Plug & Play E-commerce Integrations and manage uninterrupted businesses across 58+ stores and 1 warehouse.

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Efficient management of Omnichannel operations across 58+ stores and 1 warehouse

Systematic management of orders and inventory for quick deliveries resulting in 64K+ dispatches per month

Successfully handled live catalog count of 5.5K+ and live inventory count of 600K+

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]]> https://unicommerce.com/cases/case-study-chumbak/feed/ 0 Iconic Fashion India Case Study https://unicommerce.com/cases/case-study-iconic-fashion-india/ https://unicommerce.com/cases/case-study-iconic-fashion-india/#respond Thu, 12 Aug 2021 18:11:54 +0000 http://unicommerce.info/?post_type=project&p=241573 The post Iconic Fashion India Case Study appeared first on unicommerce.com.

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Establishing effortless business operations & tremendous growth for Iconic Fashion India with Unicommerce!

iconic fashion india case study
effortless business operations for iconic fashion

About the Brand: Iconic Fashion India

Iconic Fashion is a top choice for consumers who wish to shop for multiple leading international brands such as Jack & Jones, Bugatti, Flying Machine, Gant, Tommy Hilfiger, Calvin Klein, Only, Kazo, Levi’s, Pepe Jeans, United Colors of Benetton, and a lot more under a single umbrella.

The well-renowned shopping destination, Iconic began its ambitious journey in 2013 and has been able to add on to their collection of brands starting from 8 to over 130 with 80+ international brands along with retail outlets in over 17 locations in the country now.

But as the brand grew to acquire more and more customers, their vision for service also expanded and they aimed at making a mark in the online arena as well. In order to fulfil this very goal, Iconic Fashion India entrusted Unicommerce to offer them the expert guidance and solutions to not only transition their business from a retail space to the eCommerce platform, enable Omnichannel capabilities on a huge note but also by kick-starting sales with the very popular Myntra EORS!

Trusting Unicommerce for hassle-free Integrations & smooth transition to Omnichannel Retailing

With an array of widely famous and sought after brands including Gap, Only & Sons, Tom Tailor, Label, Blue Giraffe, Aeropostale, Arrow, Ben Sherman, Crocs, Forever New, Lindbergh, Puma, etc., Iconic faced many challenges in order to fulfil the rapidly growing demands of customers while maintaining smooth operations.

With Unicommerce as their technology solutions provider, Iconic Fashion India managed to fully transform the way they handled their day to day operations using complete automation of services, seamless integrations with Myntra of over 20+ of their stores and a hassle-free Omnichannel selling experience. 

Currently, Iconic Fashion India manages both their online as well as 10+ offline sales channels all from a single plan with utmost ease and efficiency.  

Want  to  experience  growth  like Iconic ?

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]]> https://unicommerce.com/cases/case-study-iconic-fashion-india/feed/ 0 TCNS Achieved 9X Growth In Sales https://unicommerce.com/cases/case-study-tcns-clothing-women-branded-apparel-company/ https://unicommerce.com/cases/case-study-tcns-clothing-women-branded-apparel-company/#respond Thu, 12 Aug 2021 17:51:30 +0000 http://unicommerce.info/?post_type=project&p=241593 The post TCNS Achieved 9X Growth In Sales appeared first on unicommerce.com.

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How Unicommerce’s Multichannel & Warehouse Management Solutions helped TCNS Clothing Co. Ltd achieve 9X Growth in Sales

tcns clothing case study
unicommerce helped tcns clothing achieve 9x growth in sales

Company Overview

TCNS Clothing Co. Limited is India’s leading women’s branded apparel company that operates under four brands W, Aurelia, Wishful & Elleven and has been in the fashion industry for 17+ years.

The brand sells its products across India and through multiple distribution channels, eCommerce marketplaces, exclusive brand outlets, multi-brand outlets etc.

Challenges : Process, Operations & Management

With 3500+ points of sales across the country, the brand needed a one-stop, highly robust solution provider to cater to their need for hassle-free eCommerce operations right from order fulfilment to returns management all at a single place.

  • Manual tracking of shipments due to high order volume
  • Lack of centralized inventory management across own website & marketplace channels
  • Complex returns management & refund processing
  • Lower customer satisfaction due to inability to handle customer complaints in real-time
  • Imprecise warehouse operations

Collaboration with Unicommerce

TCNS-Clothing
  • Unicommerce enabled TCNS to efficiently handle their order fulfillment and inventory management across multiple channels resulting in improved productivity & profitibility

  • The brand was able to track reverse pickups, returns and cancellations status in real-time enabling hassle-free management of customer refunds
  • Unicommerce’s seamless ecommerce integration with TCNS CRM helped them serve customers in real-time thus providing their shoppers a uniform & friction-less shopping experience
  • With the precise reports and dashboards offered by Unicommerce, the brand was able to analyse performance across all their services and prioritise their workflows

Results – Then and Now, How the things changed

With Unicommerce onboard, TCNS Clothing (owner of W for Woman, Aurelia , Elleven, and Wishful) managed its live catalog size of over 150K+ items, sold across 18 sales channels with ~1.5 lac dispatches per month all from a single platform

Over 400K inventory count across multiple sales channels was centralized through Unicommerce’s multichannel and warehouse solutions, which helped them achieve 9X growth in sales in a span of just 2 years enabling real-time visibility of their sales & purchases, thus increasing their profitability

Unicommerce allowed the client to have complete visibility for reverse pickups status which helped them to manage customer refunds, enhancing their productivity while reducing the cost of operations and logistics

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18 Sales Channels

400K+ Inventory Count

~ 1.5 Lakhs Dispatches Items / Month

19% Reduced Returns

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